The IPEX has Published its List of Services for Entrepreneurs in the Region are Aware of the Activi

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Castilla-La Mancha currently exports products to 170 countries around the world

Spain, July 21, 2013 – The Minister of Employment and the Economy of the Government of Castilla-La Mancha, Carmen Home, highlighted the recent publication of the list of services the Institute of Foreign-affiliated to the Directorate General for Economic and European Affairs Strategy, with the aim of bringing the work carried this organization to help entrepreneurs in the region work in counseling, resources, activities, quality criteria or tools to promote exports.

Thus, the IPEX provides enterprises a wide range of tools designed to help them achieve success in their international expansion and personal assistance at all stages of the investment projects that international companies want to develop in Castilla- La Mancha.

On this matter, Casero said that thanks to these services, we are making Castilla-La Mancha remains one of the regions of Spain with increased export activity, as evidenced by the fact that” now we are the third region of Spain with the largest increase at year, with 13.9 percent rise compared to 7.4 percent nationally.

Also stressed that Home Carmen currently marketed products our companies Castilla-La Mancha in 170 countries around the world, thanks to the strong advocacy that IPEX is undertaking to open international markets both large companies in our region as to small and medium enterprises that are starting in the field of internationalization.

Thanks to this hard work, the government led by Maria Dolores Cospedal has managed to increase by more than 7.5 percent of the number of companies who have started their export process only in the first four months of the year, counting all time with the support and advice of the Institute of Foreign

Finally, it has been worth it Castilla-La Mancha is the region of Spain that has balanced its trade balance, with a drop of 66.4 percent in the first five months of the year, which shows activity that is occurring in our region.

Press Contact: Consejeria de Empleo y Economia Media Relations Consejeria de Empleo y Economia Address: Avda Ireland No 14 512-212-1139

Entrepreneur Spirit 3

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Some people think becoming an entrepreneur is so difficult. They often think that to be an entrepreneur, money is the main factor. Actually, there is something else such as mental preparation that plays an important role.

Some people choose to be entrepreneurs because they do not want to suffer tight competition in the workforce, to have the desire for unlimited earnings, to have the freedom to determine their own destiny, and to be more independent or to have extra satisfaction on their personal achievement.

In the early stages of becoming entrepreneurs, however, people should realize that their income can be less than before, no more company allowances. Not mentioning that they have to work harder and longer hours, with the responsibility of employing their workers.

Moreover, they should cope with critics from their environment about how stupid they are for letting go such a good job with good payments and benefits.

People should have more than one income source, but by being entrepreneurs, they are working for themselves, and they alone will determine how much they want to earn and how.

Tips for new entrepreneurs:
Start with a low working capital, so people can minimize their potential loss that may occur.
The other advantage is to train to survive in the new business with minimum facilities.
Be flexible; entrepreneurs should revise their business concept with current trends and economical conditions.
It is recommended to have a mentor who can share knowledge and give advises on critical points.
Start with your hobbies.
By doing so, hopefully they can cope with the frustration and do not give up when they have to deal with difficulties.
Sometimes it is a good idea to do a completely new business idea that might bring less competitors.

Starting a new business needs capital. It is a safe way to use their own savings, because they do not have to pay interests or risk their assets when taking business loans from a local bank.

Avoiding interests should be considered since it is hard for a new business to gain profits during its first months of operation. It can take their breath away to pay high interests.

For people with a strong network, they can look for partners to cooperate with, so they also can share the capital.

Having a business does not mean that people will earn profits right away. Entrepreneurs should think about getting loyal customers and give them competitive services.

After a business has been developed, entrepreneurs might need employees. it is important to put honesty as the first criteria. It is a fact that honest people become rare nowadays, and you do not want to be cheated by your employees.

Last but not least, entrepreneurs should understand that running a business is a process. There will be some critical moments before they can earn a stable profit.

Lawn Care Marketing Ideas For The Entrepreneur

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Running a lawn care and maintenance business can be difficult when you are not equipped with the right knowledge and skills. Since this business can become seasonal especially in places where there is winter, business can get very depressing. But with enough wit, the right skills and strategies, it can’t be that bad after all.

Advertising your business is a fundamental rule of the thumb. It is where you get your sales and establish your customers. There are many lawn care marketing ideas that could help entrepreneurs out there. The difference comes in choosing the right platform and using it correctly.

Identify your customers

Who will steer your business to the top? The hundreds or even millions of home owners out there who realize the importance of having a well maintained lawn but just do not have the time to accomplish lawn care tasks. It could also be entrepreneurs, just like you, who have to regularly maintain or keep their lawns to attract more customers to go their establishments.

Who will you cater to? If you choose to serve home owners, you must become aware of their needs. Gather data on what lawn care services home owners often look for, based on this establish your services, invest in the necessary equipment or tools needed.

Get your services across

How will your reach out to these customers? There are conventional marketing strategies that still work and there are the modern strategies that will help you connect to the more conventional people of today.

For instance, building a website will make it easier for people to find you. You will not rely heavily on the chances of people finding you just because they happen to walk by the street where your shop is located. Through the internet, people can find you even at the comfort of their own homes.

Maximize your marketing strategies

When you employ certain marketing strategies, you should not end there. Find ways to fully benefit from it. If you decide to build a website, make sure it has everything it needs for people to want to click on it and hire your services. Make your site “responsive” so that when a potential customer uses his smart phone to browse for services, he’ll be able to get to your site.

When you advertise via a local newspaper, make sure to ask the publisher to place your ad in the business section of the paper in case that you cater to commercial establishments or properties for lawn care services.

For more lawn care marketing ideas, visit now.

How To Get The Entrepreneur’s Magic

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Have you ever noticed how highly successful entrepreneurs seem to attract success as if by magic, while others struggle as if the odds are stacked heavily against them?
What do you think is the key element that allows their almost effortless success?

Is it their background?
Well, a recent study of a group of successful entrepreneurs revealed that they all came from a range of different backgrounds, some from very poor backgrounds. Despite the different circumstances from where they started, they were still able to attract success. So, having a privilege background is no guarantee of success.

Is it their brain power?
Quite a few of them had very little formal education at a high level when they started out on their road to success.

Is it that they bought lots of personal development CDs and books?
Some of them had never even heard of goal setting!!

Is it the quality of the support they receive from friends and family?
No, some were discouraged by friends or family for trying to change their current circumstances.

Is it that they were loved more as children?
A few of them were orphans and had a pretty miserable childhood.

Is it that they dont watch TV or avoid reading the papers?
No, they read the newspapers, and watched television.

So, if none of these factors directly contributed to their success, how were these entrepreneurs all with different circumstances, able to achieve their dreams of creating wealth?

If you were to gather them all in a room and ask the question, What is the secret to your success?,the answers would be all different. But, if you looked a little closer at the answers, you would discover one key ingredient. It wouldnt be obvious at first, but it would be very evident.

And that key ingredient would be fear.

Fear is an important part of success, and its fear that keeps so many of us from reaching our goals, or fulfilling our dreams.

Learning how to conquer your fears is a very big part of attracting the success into your life that seems to have been eluding you. Its a key ingredient that entrepreneurs have to master on their path to success.

Given their varying backgrounds, entrepreneurs were pushed into action by the fear of not achieving their goals and the consequences of failure.

Admirable Traits Of Successful Entrepreneurs

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You may remember in your business subject class, than an entrepreneur is someone who has a great possession of idea, where he is the venture owner and will be accountable for all the adherent tasks it compromise. Being an entrepreneur is a task one should not easily take but will surely embrace all its advantages. Listed below are the admirable traits of a successful entrepreneurs:

Has Vision – in all types of people, whether you are not entrepreneur, people who always succeed are those who see their selves in future and do something for it.

He who set goals – someone plans ahead of time, someone who set parameter to achieve something he would want for his self.

He who is an opportunist – entrepreneurs were known as opportunist because of their attitude to grab the bacon as it was presented to them.

He who knows the Competition – a good entrepreneur is someone who knows the demand in the market. Biz Mirror a real life business magazine featured the life of Lawrence Robinson who gained five business branches in two years. According to him, knowing the demand of the public will surely be an edge, since he is a pool owner, he found out that aqua rite and pool chlorinator are the demand of the market. So what he did was to look for a high end aqua rite and pool chlorinator that he can offer to the public, after a year, his store in Los Angeles, became one of the most sought after pool store in California. He was able to put five branches in two years time and he was so thankful with the idea that he was able to achieve this success because of his aqua rite and pool chlorinator idea.

He who has love and passion for his business – it can be notice that all the successful people are those who love and untiringly work for their work, if you would want to be an entrepreneur, then you must always fall in love and work the best for your business.

Five Power Principles Successful Entrepreneurs Know And Use To Create Immense Wealth.

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Five Power Principles Successful Entrepreneurs Know And Use To Create Immense Wealth.

#1 Process Comes Before Outcomes.

No field of human endeavour is completely isolated from all others. Parallels arise in sports from which wealth creators can learn interesting things.

Take this principle of focussing on process before outcome to build your financial freedom. Whilst not wishing to compare boxers of different eras or weight divisions, it is true to say that over the years a few proud men stand far above their peers as successful boxers. What such men have is a true gladiatorial spirit. They are all possessed of a passion for what they call ring craft The art of the ring.

These sportsmen become very wealthy, not because of focussing on the money but rather by concentrating on the process of perfecting their ring craft and survival skills inside the ropes. In return, they reap the rewards of huge pay days and corresponding wealth.

#2 Prove Your Business Idea Early On.

Entrepreneurs, who want a proven and successful wealth creating process, need to follow a critical sequence of events.

Proof of concept starts when you identify a market opportunity, gap or niche.

Design the products and services with which to fill the identified market gap.

Test drive the products to ensure they are “fit for market purpose.”

The proof stage should be a small scale preview of the main show. This is where you test ideas before spending a fortune and then finding out it does not fly.

#3 Expand Your Business.

If your idea fails even one of the proof of concept phases ditch the idea. If however, it passes all three stages then you are ready to expand your wealth creating machine. Business expansion is not the same as overstretching your resources. It is a planned process.

You can expand your business vertically or horizontally. The former involves growing the business in its “core” sector. The latter involves growing your wealth creating machine by diversification into other sectors.

Within each of these growth models, two critical sub processes are at work. Both rely on building effective human relationships. On the one hand, you must build and maintain harmonious customer service and customer relationships. On the other hand, you must engage effectively with your employees.

#4 Give The Customer What The Customer Wants.

Trying to lead the market carries the huge danger that your products and services may have no market credibility and worse no commercial viability. The marketplace simply ignores your solutions.

The issue here is, “Do you invent first and market second, or do you find the market need first and then develop a solution?”

You should find the market need or gap first and then plug the gap with your product or service.

Your wealth creating machine must adapt and be alive to changing market conditions and needs. “Inventing a wheel” is a once in a lifetime affair best left to a few very creative individuals.

How The Copywriter Helps The Entrepreneur

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One of my favourite assignments as a copywriter is to help entrepreneurs create the text to promote their new business, product or service. In my five years as a professional copywriter, I’ve helped clients as diverse as electricians, sales trainers, marketing companies, gourmet food shops, property developers, digital agencies, IT consultants and driving instructors to express what they offer in writing – usually at the early stage of building or planning the enterprise. The power of copywriting in that situation simply cannot be overestimated. There really is something almost magical about putting words on the page. It makes ideas real, generates commitment and focuses energy. Just by committing thoughts to paper, we can shape our futures. It’s easy to see how this benefits the entrepreneur as they plan or develop a business. Although most entrepreneurs generally feel positive and confident about their ideas, they sometimes find it hard to do them full justice on the page. Working from a different perspective – the outsider’s perspective – the copywriter can make sure that their client’s marketing pitches the offering to the right audience, with the right tone and the right emphasis.Sometimes, the appropriate ‘level’ for the message may be far ‘above’ the one expected or imagined by the entrepreneur. Sometimes, when they see what I’ve written, my clients respond ‘I could never have written that,’ or ‘I don’t recognise myself’. This type of feedback confirms that the entrepreneur may simply be too close to his or her product or business (whether emotionally or intellectually) to communicate its selling points effectively. If the business is a one-person startup enterprise, it’s easy to see why. Talking an idea through with a good copywriter (one who asks the client lots of questions) is a great way to road-test a new idea. ‘If we translated this concept into marketing messages,’ the entrepreneur is asking, ‘Would it fly? Would the proposition be consistent, compelling and capable of converting interest into sales?’ Here, the discipline of copywriting can act as a useful reality check. The dark side of confidence is over-confidence, and entrepreneurs are prone to many delusions and self-deceptions. But the copywriter cannot spin straw into gold; to make convincing copy, they can’t work with unclear, inconsistent or self-contradictory ideas. As part of the briefing process, the copywriter can help the entrepreneur to iron out all these tangles in their thinking – provided the copywriter is prepared to put some tough questions to the person who pays their bill.

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Mom Entrepreneurs Getting Down To Business

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Tips For Mom Entrepreneurs To Get Down To Business
If you’ve ever attempted to get anything done with a toddler around, you know it’s no cakewalk. It’s a challenge to do the dishes or the laundry (shower, anyone?) let alone actual, potentially lucrative work. Here are 5 ways that you can get down to business, even if it means doing these things between phone calls, diaper changes and mealtimes:

1-Find a need and fill it
Stop staring at the competition. Dont take someone elses idea or existing business, tweak it, and try to call it your own. Take a look at your life, your needs, wants and desires. Ask yourself, what would make your life easier? Find out how to help your friends do X if you have created Y? Filling a void in the market is, in theory, a cinch. Fill a need stop procrastinating. And not by thinking about it, talking about it or dreaming about itdo it
.
2-Create A Plan Of Action
Do not write up a business plan. Dont even Google the words “business plan.” Mom entrepreneurs dont have time to put together a lengthy, heady write-up of profits, losses and EBITDA (wha? Take a pen and write out your plan. Get the gist? Then dive in. Try things out. The more you work on your business idea, the more thrilled you will be to see it in actionand it will keep you building.

3-Work With Your Kids, Not Around Them
Stress being the killer that it is, skip it altogether. Dont fret the childcare or sweat the pick-ups/drop-offs. Incorporate your childs schedule into your work day. Teach them to play the Silent Game while youre on the phone. Have them create something you can hang in your office. And when that noisemaker screams during your conference call? Skip the embarrassmenta whole lot of people also have kids.
Theyll understand
Promise.

4-Embrace the web
The interwebs are your friends. You don’t have to get hooked into social media like facebook and twitter, but don’t stay away either. Make sure youre connecting with folks who can help you along in your business. Find local groups like The Founding Moms where you can meet up with fellow mom entrepreneurs face-to-face. Grow your network who will, in turn, help you and your business grow.

5-Meet up with fellow mom entrepreneurs
Theres nothing like meeting someone in-person. You should embrace the web and all that it has to offer. But, get out of the house. Not only will it bring you great joy to smile at other human beings, but your kids will appreciate staring at new walls, too. Tell us your trials and tribulations of being a mom entrepreneur, then shake hands with like minded people and know your not alone.
Youll thank yourself.

Patience for Entrepreneurs

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Its summer and so for that reason Ill break from my insistence on pragmatic advice and write on a topic you might consider fluff. Yet its the biggest mistake I see small business owners make, including me. We have no patience. I think that its a given that a requirement for being an entrepreneur is to have a low grade case of ADD, or in my case, ADHD with an emphasis on the H. And in marketing, that will kill you.

I cant tell you how many times a client tries something and when there are no immediate results says “Well that doesnt work.” Its like lifting weights one day and expecting that tricep cut to develop overnight. Im not suggesting that we all go out and spend a bajillion dollars on advertising during American Idol. But I do think that in order for your PR and marketing tactics to work you have to learn to wait a bit. Here are a few tips to use to figure out if youre too impatient.

1. Are you measuring your campaign results by the number of orders youre getting off each initiative? In a word, DONT. Look at your website hits instead, or the traffic in your store. Whats the first step toward buying your product or service? Do they request a brochure? Do they visit the website? Measure by those “first steps” in the short term.

2. Are you changing your marketing strategy on a weekly or monthly basis? WRONG. You had better have confidence in your strategy (or your consultant) from the start. Nothing works if you dont believe in it 100% from the beginning. Switching around what youre doing on a constant basis and youll end up running circles.

3. Are you relying on only one outreach method? It may work now, but it will stop working eventually. Or youll end up trying one thing after another. BLEND your messaging channels. If youre doing radio, connect it to an online promotion as well. Trying guerilla marketing? Make sure youve got some PR working in conjunction with those “on the ground” techniques.

Particularly in the online world, patience is the key to success. Jay Conrad Levinson, the founder of Guerilla Marketing, believes that patience is the most important characteristic of successful entrepreneurs. Be confident in your approach. Measure it wisely. And then, like that old farmer in the field, be patient and watch the seeds of your marketing work grow.

Qiqqa Entrepreneur Wins 5k

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James Jardine from the University of Cambridge in the UK won third prize in the post-graduate category of the Santander University Entrepreneurship Awards.

He scooped 5,000 for his company Qiqqa.com a company that provides free software which helps students and researchers manage information.

The awards aim to support and encourage university students to pursue their business ideas and are open to students from all 58 universities within the Santander programme.

To mark the fifth anniversary of Santander Universities in the UK, Santander chief executive, Ana Botn, announced an additional 1.5m of funding to UK universities, taking its total investment to 7 million during 2012, as well as 100 new mobility grants of 2,500 available to UK students to study abroad.

She also extended the banks support for small businesses with the launch of a new programme to place graduates from the countrys top universities on internships with SMEs across the UK.

The programme to encourage entrepreneurialism amongst graduates is a collaboration between Santander and its university partners and aims to promote the benefits of working for a SME to third-year or recently graduated students, while providing smaller businesses with an injection of talent not always easy to obtain by companies with limited administration resources.

Santander will work with its partner universities to find students and companies who will benefit most from the scheme and will help with placement and administration, including project management, as well as part-funding a basic salary for the students.

Ana Botn said: Youth unemployment and particularly graduate unemployment is one of the most pressing issues for the UK economy. We hope our new programme offering 500 student internships to SMEs can help provide our talented graduate community with the opportunity to gain vital experience in the work place, whilst opening their eyes to the benefits of working for smaller companies.

SMEs have not typically attempted to compete with the graduate recruitment schemes of the big FTSE players and we hope that this initiative will give a wider range of companies the benefit of fresh, young talent.

As the engines of progress and invention, universities have an important role to play in incubating the enterprises of tomorrow. Santander is proud to be supporting and recognising the entrepreneurial skills demonstrated by students through our Entrepreneurship Awards, as well as announcing an additional 1.5 million of funding to support British universities, taking our total investment to 7 million in the UK and 120 million globally, this year.
Photograph:James Jardine receiving his prize from Santander chief executive, Ana Botn